Skip to main content
Sandler Training | London, UK | London,

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here

How to Ask Questions in Sales Meetings

Asking questions when selling will set you apart from your competition

The key to sales? Asking good questions

In order to truly understand our prospects, the best sales meetings are spent listening, not speaking. We need to ask intelligent, useful and relevant questions to properly appreciate what our prospect wants and needs. 

Too many sales people like to turn up to a sales meeting with their flashy presentation or proposal and list off all the features and benefits that they want to tell their prospect about. Sound familiar?

The problem with this approach is we don't know what the prospect is interested in. They might only care about 5% of what you present - wouldn't your time with them be spent properly exploring that 5% and ultimately winning the opportunity? 

To effectively do this you need to ask the right questions. Download our guide below to see what these look like.


By completing this form you are agreeing to receive communications from Sandler Training. You may opt out at any time.

Explore some of today's top-performing programmes to see if we're a fit for you.