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| 1. | A good salesperson will answer their prospect's questions directly and thoroughly whenever they can. | |
| 2. | A good professional salesperson should recognize that there is rarely such a thing as a real no. | |
| 3. | The single biggest reason that salespeople fail is that they have not developed solid professional selling skills. | |
| 4. | Good salespeople are usually very careful buyers. | |
| 5. | It is usually advisable to educate your prospect as well as you can as soon as you can. | |
| 6. | When all is said and done, in the real world, most buying decisions do end up being based on price. | |
| 7. | A good professional salesperson always asks for the order. | |
| 8. | One of the most important questions a salesperson can ask is "Are you the decision-maker?". | |
| 9. | A good strong presentation should set the stage for an effective price negotiation. | |
| 10. | Strong relationships are still the most important element of successful selling. | |
Quite simply, Luke Davies demonstrates that untold millions of man hours of sales experience has been distilled by Sandler into a methodology that will deliver results more quickly than any other route I have seen.
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Greg White, Director, Head of UK Finance Sector - Symantec Corp.